Denim is in so many ways unique.

For me, Blue Denim aka real raw denim started with an introduction to denimhunters and this guy – Thomas Stege Boier – between the 50 most influential people in the Denim industry. Thomas is a passionate blogger and author of the book BlueBlooded in which Thomas touches on Denim history, fabric, archetypes and brands. You can find more about the book here

We just kickstarted The Blue Blooded Portfolio – enjoy the awesome personas from Selvage Run and later Bluezone from some photobooth sessions here

Over the years I have started following Thomas (portrait above), therefore, become familiar with the awesome crowd dedicated to the denim industry. It brought me so much to experience how much passion that is put into the real thing, the amazing history and the worldwide crowd of ambassadors whether consumer, influencer, retailer or brand.

This page is not to brag about my work, what pictures went into which magazine or which brands I worked for – but to give you a rare opportunity to get a behind the scene view of a cool community and handover a first-row presentation of what sustainability means here. Because as I come to learn, it’s not about consuming the new stuff but about how vintage you can go!

Here is a sloppy curated view of everything denim and some of the very likeable people in the business. You might not understand right away, but over time I know you just like I will become addicted. So lean back and enjoy the flow.

It’s just like any other line of work filled with technical terms but most of all everything centres around Japan. And if you were to dig into the history then you might also know that if not for Japan the American workwear and specifically Jeans as we know and love them, would not have been around any more. That said it’s easy to understand why Japan is the single most important part of the history of jeans.

I love to work for this industry

Denim events 2018 and 2019

If you want to know more about how we can cooperate, don’t hesitate to contact me here :: mr@oddhunt.com