Photography is a thrilling experience, photography is a strong tool in presenting and documenting. Let’s face it, pictures are a vital part of almost any kind of communication.
I’m an International acclaimed Photographer and photography to me is about memories, magic and the quest to understand the frame even better.
As a photographer, I deliver so many different genres – portrait, fashion, editorial, travel, surf, product. Commercial work I seldom share, because I don’t want to have clients that want what is made for another client. If you want to replicate others, please allow me to help you find another photographer.
I’ve been running a photography business for more than 8 years now, meeting exciting people with a strong trust in their own capability linked to amazing stories on product and experience. It fuels my focus and dedication to meet people like that.
Photography is the story
Photography to me is all about stories or a theme – I’m no good without a well-thought theme. I need a reason with my photography – especially in commercial photography. A picture means business and I need to understand the scope! Strong photography has a purpose and an aim without you just delivering pretty pictures.
But this is worth nothing if you as a person don’t bond with your subject. Whether a person, product or landscape. So as a photographer, you need to be in contact with the higher self to develop a strong connection. This task is much harder than taking the picture and all the technical stuff behind a great picture.
The connection is vital if you want to do even mediocre work. Always remember that a camera is just a tool, nothing more! The connection is something you have to earn, and it takes time – and most of us never really bank the skill! With every new situation, you need to get ready, understand, respect the next assignment. With people, I have always said that a portrait is not a picture of a person sitting in front of you – it is a picture of a brief encounter and connection in that instance between two people. Nothing more – but still you gotta earn it. When it happens it’s magic!
A moment in time
Photography is a memorable moment. We all have them and we’ll remember them. The magazines present them and compare them with the present. It’s a way of celebrating the history, good or bad. Here is always something interesting in the memories and at any given opportunity we glue to the stories and pictures from bygone decades or weddings or whatever the topic might be for amusement and pure comfort. We would rather look at an old picture of ourselves compared to one just taken recently.
To me, photography is also about old school darkroom development and cameras with little technical support. That creativity is going a-walk today, nobody has learned or can appreciate a great frame because we are limitless when it comes to frames and techniques compared to the old boys and masters of photography.
It’s also about my grandfather and his passion for photography. I was not allowed to touch his camera. His pictures are part of my family history. To him it was a hobby, there was no business in it at all. But without his intriguing dedication, I would not have found the interest in photography at large.
Photography as a business can be a struggle, but again it’s not everyone that’s full of passion when it comes to the work of choice. To me is everything, because it touches all senses. It’s never boring – how can it be? You are meeting new positive challenges daily! To me, photography is a thrilling business
Photography comes in many forms and categories, and the customer needs to find the right person for the job. You could ask about my core product and besides Surf Photography it’s Concept Photography! But to most this is not a category and they are absolutely right because Concept Photography is overarching and fits almost any brief. I’m not your all-round guy quite the opposite.
Some colleagues argue that the business is tougher than ever, but the fact is that we need truckloads of photographers to even out the demand – because with all new platforms the demand for photography has never been higher. But they are right in the sense that the price of a picture has changed – mine have become more expensive!
This was a brief perspective of my philosophy about photography at large – if you are interested in reading more about my work I have other articles on the subject. They are only a click away – much to be explored.
If you want to work with me and my team feel free to reach out on email@example.com
Thanks for your attention
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