as a Photographer and storyteller with Billboard Standup Paddle Board brand
Exploring Antiqua as a Photographer and Storyteller
Exploring Antiqua as a Photographer and Storyteller was a project in 2019. The project was initiated when Billboard SUP decided to aim towards a new market. That is to say a market in the overarching yachting business.
Above all the concept was to disrupt the usual line of communication when promoting a bounty island-like Antiqua. Firstly by combining the fastest growing watersport (Stand Up Paddle) with adventure and luxury we managed to develop a concept. A strong impact on the target audience that was initially scoped. Bringing a new set of tourist to the beautiful island of Antigua.
We developed the concept Super yachting simply because of the luxurious niche. The SUP business is the hot cake in Watersport huge on development and true red ocean when it comes to business and competition. Everybody desperate to find new elements to tease and lure in the very demanding customer.
At the same time getting the most expensive brand in Stand up Paddleboard to separate and direct the communication away from the competition. Thus we set out to Antique with nothing but concept, boards and cameras
In short this is just a teaser of what came out of a trip where we came to this little beauty island with nothing other that the best intentions. Moreover about the stunning people and how they decided to receive us and how they came to embrace a concept that was dreamed up in Denmark, bound for Antiqua, but without further background check.
Reach out for more on this adventure.